Strengthening your gyms communications

Posted on 4th May 2021 under Blog.

After many months of closing, gyms are finally reopening, allowing people to return to their fitter and healthier lifestyle. With gyms reopening you can expect people to be flooding through the doors of their local gym to kick start their fitness plans once again.

For all gym owners, this is an ideal time and opportunity for you to strengthen your communication and marketing tools to help with customer satisfaction and retention.

Below lists a few strategies in which you can adopt to help boost your gyms communications and re-marketing techniques.

Provide a customer WiFi connection

Providing a communal WiFi connection which visitors can log on and access is a huge step forward in customer satisfaction, as well as opening up various opportunities for you to learn more about your visitors.

When visitors use your gym and log on to the guest WiFi connection you are able to capture valuable data such as, times users log in and out, duration of their visit, age, gender, and most importantly their contact details.

Having customers contact details such as email and mobile / telephone number means you are able to remarket to these customers, sending them special offers, discounts or even loyal members gifts or rewards. Again, this improves customer satisfaction and encourages them to return time and time again.

Strengthening your gyms communications

SMS marketing

As mentioned above, using the data you have collected from your guest WiFi connection you can use this data in marketing campaigns such as SMS marketing. SMS marketing is a software system that allows you to directly connect with your customers mobile phones with unique deals, discounts or reminders. This is a useful marketing tool to encourage customers back to your gym who you feel may not be attending as much.

VoIP telephone

VoIP telephony is the body builder of business telephones, and by introducing VoIP into your gym you can skyrocket your telecoms and communication efficiency. VoIP will hugely benefit your gym and its communications whilst saving you money each month on your phone bill.

With its feature bundle designed to enhance users and customer experience, VoIP will make each and every call easy.

Features such as:

  • Call recording
  • Music on hold
  • Day and night modes
  • Multi-site working
  • Mobile twinning
  • CRM integration
  • And so much more!


So, if you wish to strengthen your gym with any of the above feature, make sure you contact DataKom to find out more. Call us on 01656 33 44 55 or email to speak with one of our communication experts.